Best Supermarket Christmas Cake 2024. The brownie, made by east anglian chain two magpies bakery, stood out among more than 130 products. In a bid to find the best supermarket christmas cake on the market this winter, i headed to marks and spencer, aldi, lidl, tesco, sainsbury's and waitrose.

The ghi presented the panel (a mix of experts and consumers) with 17 christmas cakes in a bid to find the tastiest one for 2023. In a sneak peek at its upcoming range, asda announced its new signature flavour for 2024, while tesco has unveiled the likes of a morello cherry chocolate delice and vegan.